About Us

California, known to natives as “Cali”, is not just “fun in the sun”! Cali is also known for being cool, fashionable, full of expression and personal independence! As a native Californian, one of BeCali’s co- founders knows firsthand about the glitz and glamour of his home state. At BeCali, we are bringing everything you love about The Golden State right to your door! We know that Cali has an enormous impact on fashion and popular culture all throughout the world. Our aim is to make the California lifestyle and California vibe accessible worldwide. If the Californians are wearing it, we are bringing it to you! In California, we have a saying, “Be Cool”. And at BeCali, THAT is our motto: BeCool… BeYourself… BeCali!